In Canada, most people struggle with being overweight, undernourished, and generally unhealthy in many ways. This shouldn’t be the norm, yet a range of complex factors makes it neither simple, easy, nor affordable to adopt a healthier lifestyle or make lasting changes. Our mission, although ambitious, is fundamentally straightforward: we want to reshape how people think about and consume food. By doing so, we hope to gradually help individuals move away from a dependence on pharmaceuticals, regain control over their health, and find real freedom. Ultimately, we aim to enlighten, educate, and empower individuals to become healthier and happier.